Iconic Princess Diana’s Black Sweater Sells for $1.1 Million at Sotheby’s Auction, Shattering Expectations


A staff member poses with the "Black Sheep Jumper" designed by Sally Muir and Joanna Osborne and worn on several occasions by Britain's late Princess Diana, during a press view at Sotheby's auction house in London on July 17, 2023. - An iconic red sweater worn by Princess Diana shortly after her engagement to then-Prince Charles, featuring rows of fluffy little sheep, sold at auction for more than $1.1 million following a frenetic bout of final bidding, Sotheby's announced on September 14, 2023. The 19-year-old sported the knit garment -- which includes one black sheep amid dozens of otherwise white wooly creatures -- at a June 1981 polo match during her whirlwind days as a shy royal-in-the-making.

An iconic red sweater worn by Princess Diana shortly after her engagement to Prince Charles has been sold at auction for $1.1 million, announced Sotheby’s.

The red sweater, featuring rows of fluffy sheep with one black sheep among them, was worn by the 19-year-old Princess at a polo match in June 1981. It became one of Diana’s most emblematic clothing items, seemingly foreshadowing her tumultuous journey as a royal family member.

The sweater’s sale price exceeded Sotheby’s initial estimate of $50,000 to $80,000, making it the highest price ever paid at auction for a garment belonging to Princess Diana and the most valuable sweater ever sold at auction.

The sweater was created by designers Sally Muir and Joanna Osborne of the knitting company Warm and Wonderful, which gained fame after Diana wore it.

The auction also included the letter requesting repair of the sweater, as well as a thank you note from Diana’s private secretary.

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