Uganda’s Tourism Sector Recovery Drives Shs4.8 Trillion Boost in 2024
Uganda’s tourism sector recovery marked a significant milestone in 2024 as the industry recorded earnings of Shs4.8 trillion, reflecting the country’s strongest rebound since the COVID-19 pandemic brought global travel to a halt. This performance not only signals renewed international interest but also confirms the sector’s resilience as a key pillar in Uganda’s economy.
The impressive figures were unveiled by Uganda’s Ministry of Tourism, Wildlife and Antiquities, which attributed the growth to strategic government initiatives, increased international arrivals, and the return of major tourism events. According to the Uganda Bureau of Statistics (UBOS), over 1.4 million international tourists visited the country in 2024, up from 812,000 in 2022.
Wildlife and Culture: Core of Uganda’s Attraction
The recovery of Uganda’s tourism sector has been largely driven by its unique natural assets, particularly wildlife and cultural heritage. Iconic destinations like Bwindi Impenetrable National Park, home to the endangered mountain gorillas, and Queen Elizabeth National Park, known for tree-climbing lions, continue to attract eco-tourists and wildlife enthusiasts from around the globe.
In addition, cultural experiences such as traditional music, dance, and historical sites — including the Kasubi Tombs and the Uganda Martyrs Shrine — have seen renewed interest, contributing to increased domestic and foreign tourist spending.
Strategic Investments and Infrastructure Development
Key investments in infrastructure have played a major role in enabling Uganda’s tourism sector recovery. Improvements in road access to national parks, expansion of Entebbe International Airport, and enhanced digital marketing campaigns showcasing Uganda as a safe and vibrant destination have significantly boosted visibility and accessibility.
The government’s introduction of a digital visa system and reduced bureaucratic barriers also helped streamline travel, making Uganda a more attractive destination for tourists and business travelers alike.
Post-Pandemic Confidence and Local Engagement
The positive shift in global travel behavior post-pandemic has seen more tourists seeking authentic, off-the-beaten-path experiences — something Uganda offers in abundance. Travelers are now more drawn to sustainable tourism, community-based experiences, and wellness retreats, all of which are becoming increasingly popular within Uganda’s diverse landscape.
Local communities have also been actively engaged in tourism efforts, offering homestays, guided nature walks, and artisanal crafts, which not only enhance the tourist experience but also ensure economic inclusion.
Economic Impact and the Road Ahead
Tourism is now the second-largest source of foreign exchange in Uganda, trailing only behind remittances. The Shs4.8 trillion revenue achieved in 2024 accounted for about 7.5% of Uganda’s GDP, highlighting the sector’s vital contribution to national development.
Looking forward, Uganda plans to increase its marketing budget, expand partnerships with international tour operators, and develop more eco-lodges and luxury safari experiences to attract high-value tourists.
With consistent investment, policy support, and global interest in sustainable travel rising, Uganda’s tourism sector recovery is poised to continue upward, potentially surpassing pre-pandemic levels in the years to come.
